TOTT_IFTTMatthias Feist did another great ‘Tricks of the Trade’ session this week on ‘If This Then That’. Matthias started with the basic idea that ITTT is to simplify and reduce the workload of managing different types of social media.

Matthias started his demonstration of ITTT describing two basic features; Channels and Recipes. Channels are the services you can use with IFTT. There are now 75 channels. You activate the channels so that IFTT can use them. The main Channels that he uses are Bitly, Twitter, WordPress,  Evernote, RSS feeds, Gmail, Google Calendar and Google Drive and LinkedIn. Activating a Channel is very easy. A ‘Recipe’ combines one channel with another channel. So for example, if you take a photo on your mobile phone ITTT can connect this to say, Google drive and store the photo for you automatically. Or for example, it is possible to create a recipe that can link the weather forecast to your phone, so that a SMM message is sent to you when snow is predicted that wakes you up 10 minutes earlier.

Another good example of using ‘recipes’, was where Matthias linked new blog posts to twitter. He runs three blogs including one that is written in German. When a German post is written the ‘recipe’ links WordPress to Twitter but it will also add the message that the blog post is ‘written in German’ to the tweet. Adding things like this to a ‘recipe’ is called an ‘ingredient’. There are also pre-set ‘recipes, that have been created by ITTT users that can be selected and used. This list of pre-set ‘recipes’ is constantly growing year on year. Matthias’ department here at Regent’s University, Careers and Business Relations also uses ITTT to automate some of its systems. So for example, their ‘Jobs Board’ creates an RSS feed that ITT uses to send these job adverts to Twitter and Facebook where students are more likely to see and access them.

The real beauty of the ‘recipes’ is that they are so simple. Each recipe links two different channels. Also, it displays these ‘recipes’ in a very simple and clear format.

At the end of the demonstration a couple of questions were asked. What are the dangers of using ITTT? What do you see happening in the future to ITTT? Do you expect ITTT to ‘monetarise’ their service? There was a brief discussion on the dangers of ITTT being hacked and someone taking your data or changing your password.


Matthias is Head of Careers & Business Relations at Regent’s University London.

For further details you can contact Matthias feistm@regents.ac.uk or on twitter @matthias_feist